Lower Dauphin School District
Course Title: Marketing Subject: Business Grade Level(s): 9-12
Synopsis of Curriculum
This course is designed for those students who wish to learn how to run and manage a business. Topics include selecting a location, raising capital, organizing operations, establishing service and credit policies, buying merchandise, preparing goods for sale, pricing, advertising, display, selling techniques, keeping accurate records, economics, and government regulations. Students will do individualized assignments from the textbook as well as group and individual projects. Students will also participate in the operation of the school store.
Units of Study Titles